Custom Metric Dimensions to transition from Google Universal Analytics to Google Analytics 4. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. The ‘Items revenue’ metric is calculated as item price x item quantity. The audiences feature in GA4 allows you to segment your users based on the dimensions, metrics, and events important to your business. . Posts; Posted on October 18, 2023 October 26, 2023. select * from -- change this to your google analytics 4 export location in bigquery `ga4bigquery. Since comparisons are temporally created segments there are a few limitations to it. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. This means that the way data is collected, processed, and reported can be different, leading to discrepancies in metrics. GThe recent addition of calculated metrics to GA4’s custom definitions has further expanded the possibilities for data analysis. Users. The user_engagement event further enriches session measurement by adding additional session-related metrics. 4. Save your changes. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. Here is a guide of UA ecommerce dimensions as equivalent to GA4 ecommerce dimensions: Metrics1. In GA4, any page can be a landing page. It displays the total number of unique users who interacted with. You can access calculated metrics in reports, explorations, and the Google Analytics Data API. With the help of unnest and parse for dates or timestamps we can do the trick. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. With the help of unnest and parse for dates or timestamps we can do the trick. Himanshu Sharma. Average engagement time is calculated by dividing the total active time of your site by the number of users. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. With the help of unnest and parse for dates or timestamps we can do the trick. If you’re a previous Universal Analytics user, the session conversion rate in Google Analytics 4 is identical to how the. Select the “Custom Metrics” tab and then click on the “Create custom metrics. A bounced session has a session duration of 0 seconds. 4. Of course, engagement rates vary widely by traffic source. We’ll cover 5 things in this blog post. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Go to GA4 property. All data updated - v1. Give it a descriptive name and select your formatting type. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Differences at a glance. Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. Enter a new group name and optionally a new description. User property deduplication. As you can see, I already have my one Google Analytics property defined as ‘ GA4 Property 1 ’. If you have many metrics in the table, you may need to scroll to the right to view the metrics. These sessions are aptly named “engaged sessions. Let’s elaborate a bit more on building custom reports. Now you’ll be able to see your engagement rate and all your other engagement data. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:GA4 makes cross-domain tracking setup much easier. Other dimensions and metrics that you might need are a bit harder to access. To create a Calculated Metric you’ll need to have edit-level permission inside Google Analytics. This is a quick and easy way to review and. Metrics Chartered Professional Accounting, Victoria, British Columbia. Custom dimensions and metrics are set at the property level in an Analytics account. In Report data section of the right panel, click Metrics. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Get clear on the events you want to track. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. GA4 Explorations help to uncover deeper insights in your data. This gives us the following result: Remember, only row 1,2 and 3 in this example are real rows in our table. Now that we understand how the bounce rate is calculated in Google Analytics 4, you may. GA4: Session Conversion Rate. In Admin, under Data display, click Custom definitions. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. With the help of unnest and parse for dates or timestamps we can do the trick. This will open the Metric Details Page for that specific Metric. Choose “edit” or “archive”. Migrate from Universal Analytics. . Event-scope means the value of the custom metric is calculated and sent for. Select the Free Form Exploration Template. In order to calculate this time correctly, Google Analytics 4 adds the engagement time as “engagement_time_msec” parameter to the next event except for session_start, page_view and first_visit. Select ’Funnels’ from the left panel. Open Channel Groups. Select the GA4 data source by clicking on the edit button. Make sure you are in the correct account. Hover over the Metric you want to view details of and click the blue View details button. Engaged sessions per user – Number of engaged sessions per. Other dimensions and metrics that you might need are a bit harder to access. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Session Conversion Rate (Paid Advertising) = (200 / 5000) * 100 = 4%. Multiplicating two or more metrics. It does not apply to GA4 BigQuery export data tables. GA4 migration tool to use. The ‘views’ metric in GA4 is the combination of pageviews and screenviews as GA4 combines both app and web data in the same property. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. ” The bounce rate still exists in GA4, however, it’s calculated slightly differently from how it is in UA. Step 1: Log in to your Google Analytics 4 account. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. GA4 provides access to far more custom dimensions and custom metrics. Select the Override default cookie settings. It may be delayed as specified by financial exchanges or our data providers. #8 GA4 EcommerceStep-3: Click on the ‘ Link ’ button: Step-4: Click on the button ‘ Choose a BigQuery project ’: Step-5: Click on the checkbox next to the BigQuery project where you want to send your GA4 data, and then click on the ‘ Confirm ‘ button. · Engaged sessions. Finding bounce rate in GA4 is a little tricky. How Analytics attributes credit. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. In Dimension name, enter a unique name for the new dimension. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Step-3: Give a proper. · Average Engagement Time. About the metrics. In the tutorial below, learn how to add event tracking code using Google. Engaged session is an important event to measure the performance. To calculate virality rate, divide a post’s number of shares by its impressions. As metrics, exits and exit rates report on the action of a visitor leaving a page. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. In your Google Analytics, select Property > View > Calculated Metrics. Step 2: Click Join another table, search and select the data source. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Calculated fields give us the ability to create custom dimensions and. This dashboard contains information about your visitors, the pages they visit on your site, and where they come from. Consequently, there are no dashboards or reports specifically related to on-site search available in the GA4 user interface. Adding Custom Dimensions and Metrics. You’ll see dimensions and metrics available on the right side of the screen. Migrate from Universal Analytics. Enter a new group name and optionally a new description. Go to “Admin”. Create a new metric with the following settings below (change the 0. GA4 is a Google product that collects and analyzes a company’s Web and App data in a privacy compliant manner. In the digital marketing world, it’s like the new model of your favorite car. The response is split. Create a user-scoped custom dimension. Click on ‘Report Snapshot’ in the reporting menu. Under Settings, click Show all. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. You can learn how the new metric is calculated in the help doc. Step 4: Click on Adjust session timeout. g. 2. Both UA and GA4 track sessions, however their definitions and ways of tracking differ, resulting in session data differences between the two platforms. com This article will explore the concept of GA4 calculated metrics, how to create them, and the potential benefits they offer businesses and marketers. Currently, you need to take a couple of steps before you can see this metric in the GA4 UI. Use the top bar to search for “landing page” and select the option that. calculated. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. This could include things like clicks, scrolls, downloads, or form. Website analytics and user behavior insights. Building Custom Reports. 5 Essential UX Metrics You Need to Measure in 2023. Now you can view total revenue, including shipping costs, for your Shopify store in GA4. The report appears on the left in the Life. In the row for an existing group, click > Copy to create new. Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). To find it, go to the Reports tab, then Monetization » Overview. This is to be expected, because active users are calculated differently by GA4 than is users. Next, in the “Data display” card, select “Custom definitions”. Step-2: Under ‘ User-defined variable ’, Click on ‘ New ’. the report doesn’t include one of the dimensions, then a blank card appears for that comparison. Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). How it's populated. #2 Add to carts – It is the total number of times users added items to their shopping carts. You can't use hyphens in the name, but you can use underscores and spaces instead. Aug 25. g. For simple set-ups, it will be all you need. This example query contains all following Google Analytics goal conversions dimensions and metrics. In the context of GA4, a custom metric is an event parameter. Pageviews are calculated differently between Universal Analytics and GA4. A fact that was absolutely missing in Google Analytics 4 is represented above all by the Conversion Rate dedicated to conversion events. 0 License , and code samples are licensed under the Apache 2. Step 2: Connect your Google Analytics 4 account with Databox. Back in UA, the main engagement-based metric that site owners looked at was bounce rate. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. In association with one or more reporting dimensions where the metric value is qualified by selected dimension(s). If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. A more comparable metric in GA4 can be found using Explorations to view Total users. Migrate from Universal Analytics. By default, the global currency type of a property or reporting view is USD. In GA4, bounce rate is typically not included in default reports. ). Click on the pencil icon on the upper rightEvent-scoped metrics vs. Step 1: Click on the admin section in lower left. A custom metric that has an event scope is called an event-scoped custom metric. And a 90% scroll is so much better than a 25% scroll. For example, if you use the Google tag or Tag Manager, you would create the event for your website and then go to Google Analytics to mark the event. g. Calculated metrics is a great feature of GA that offers such customizations for more accurate reporting. Archive custom dimensions and metrics. Evaluate user engagement. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. The Range is calculated as: 9 minutes 30 seconds – 4 minutes 30 seconds = 5 minutes. In BigQuery, since you have access to the granular data, you can calculate the exact cardinality for these metrics. In the Custom dimensions tab, click Create custom dimensions. It is. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. To create a calculated metric, Google Analytics 4 lets you choose the metrics you want to use and apply mathematical operations like adding, subtracting,. Real User Monitoring Metrics is crucial in determining how effective a digital product is. Behavioral Modeling. If metrics are calculated, you should be able to recreate them in Looker Studio. Step 3: sort channels on conversion rate ‘purchase’. Migrate from Universal Analytics. Edit existing channels, add new channels, or remove existing channels (see instructions below). Calculated fields can perform arithmetic and math, manipulate text, date, and geographic information, and use branching logic to evaluate your data and return different results. The rate is equal to the number of entrances divided by the number of sessions. Request a trial of Metric Builder by following these steps. Therefore, the Session Conversion Rate for paid advertising is calculated to be 4%. A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the. In the Custom dimensions tab, click Create custom dimensions. Data models. source refer to user’s first (acquisiton) session. Session acquisition dimensions can be found here. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. The middle part of the Monetization Overview report shows ‘total purchasers’, and ‘first time purchasers’ metrics. 4. Ryan Stewart of Webris, a multi-brand agency says, “In my experience, the most important Google Analytics dashboard for eCommerce is the Audience Overview. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. And a 90% scroll is so much better than a 25% scroll. In Table 2, select Add metric > CREATE FIELD and name the field “Returning users” and set the formula to Total users – New users. Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. Enter a new group name and optionally a new description. Most reports in Universal Analytics used Users, which was based on Total Users. Calculated metrics – Calculated metrics come as a result of calculating two or more filtered/counting. There are a couple of metrics that can make the report a lot more useful: Event count – when you add Event count as a metric, GA4 adds the ability to select specific. analytics_250794857. To start, head to the Explorations tab and create. The ‘transaction_id’ parameter from the purchase event to identify unique purchases and avoid double-counting revenue. The ID is used to compute user metrics throughout Analytics. Sessions in Google Analytics 4 (GA4) are calculated in a different way if compared to sessions in Universal Analytics. Server-Side vs Client-Side Analytics. The other ‘rows’ are in fact nested fields, in most cases null values. To create a new calculated metric in Analytics follow these steps: Login to your Google Analytics 4 Account. This metric is calculated as the number of users who performed a conversion action divided by the total number of users. When you scroll down the ‘Queries’ report, you will see a data table just below the two graphs, which list the search console dimension named ‘Organic Google Search Query’ and the following search. A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the data. The three fields readily available as traffic_source. Exits shows how many times the last event in a session happened on a page or. Create a user-scoped custom dimension. Complete GA4 and GA4 360 cheatsheet comparing one by one all their limits, features, product integrations and API Quotas. Metrics like Views per Session, Bounce rate, etc. This article is for users who want to maintain their Google Analytics 4 tags within. To identify different users, GA4 needs a unique identifier known as a user ID. In Dimension name, enter a unique name for the new dimension. (We know your total sessions are way higher in real. Name your calculated field. Migrate from Universal Analytics. Abstract. The rate is equal to the number of entrances divided by the number of sessions. Pages per session in UA are replaced by Views. 2. The data in the table is clean now. It’s the primary metric that tour and activity operators should pay attention to in the new analytics platform. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. Learn how to start implementing Google Analytics 4 now. This article will provide you with a comprehensive guide on how to create calculated metrics in GA4, address common questions about this. This can include tracking downloads, clicks on external links and more. For example, in GA4 it could be User-ID, and in the UA version — Client ID. Both also have two types of metrics: counting and calculated metrics: Counting metrics are interactions with your site that reflect the total number of the defined interaction. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. . Step 3: Click on More Tagging Settings at the bottom of the screen. The following table provides the definition for each of these user metrics: Metric. Step-3: A new console will open like below. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. At the bottom of the page, click Configure tag settings. 2. 3. Page views per session can be different if the session count is different (see above). To start with, open your GA4 Property and click Admin: . The instructions are to go to the Admin option in the left menu, then go to Custom definitions, and then finally select the Calculated metrics tab. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. • 1 yr. At the top of the screen, select the Path exploration template. Ensure the type is set to “Number”. events_*` limit 3. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. Edit existing channels, add new channels, or remove existing channels (see instructions below). Step 2: click on ‘All events’ and select the event of your choice. You can also add operators (+, -, *, /,()) to do calculations. Now the segments are replaced by ‘Audiences’ in GA4, where you can define the conditions to filter the users. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. Learn how to create calculat. To set up the dashboard, follow these 3 simple steps: Step 1: Get the template. If you were using GA4 configuration tags, they have been automatically upgraded to the Google tag. Engaged sessions – The number of sessions that lasted longer than 10 seconds (default value), had a conversion event, or had two or more page views. Dimensions Browser Where you can see session metrics. This was a brief introduction to an important change, just so you don’t get caught off guard. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. This is based on whichever page or event you want. In GA4, all standard reports unsampled however, explore reports sampling depends on hit volume: Data import Measurement ProtocolGA4 Audiences overview. Active Users are one of the most important new metrics in GA4. Some metrics are different (or new!): Metrics like average session duration and bounce rate that we relied on in UA are either gone or significantly different in GA4. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. This part looks similar to UA’s “All Pages” report. These metrics can include both the predefined metrics set by GA4, and custom metrics. Read my previous post on calculated metrics if you want to learn more about this feature. Migrate from Universal Analytics. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. Google Analytics 4 Calculated Metrics with Examples. The new feature will be available across reports, explorations, and the. This article helps you fix missing event-level and item-level revenue data. , are available in GA4. 3. It replaces Average Time on Page as a metric in Google Analytics 4; Average Time on Page metrics recorded only time that a user spent on a page during a session, regardless of if the user engaged in any events (link clicks, scrolling, etc. Click “Calculated metrics,” under “View”. #. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. 1. BigQuery considerations. . Entrances shows how many times the first event in a session happened on a page or screen. Multiply by 100 to get your virality rate as a percentage. Setting up GA4 Form Tracking. In other words, if GA4 is going to report fewer active. GA4 also uses Users, but this is based on Active Users, which is calculated differently, so can lead to confusion if comparing the two metrics. Let's break this down: Scenario: Imagine a user visits your website on Monday and then again on Tuesday. ’. UA is going to be sunset in July, 2023 and GA4 is its successor. Step 1: open a standard report that includes a conversion rate metric. 3. Click Create new channel group to start with a copy of the default group. Collected data for scrolling is made thanks to the automatic enhanced measurement from GA4. 💡. GA4 is totally different. This outlier is skewing the ‘average engagement time’ because it has increased the value of the range. GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining or using mathematical operators on. Calculated metrics limits are added to GA4 vs GA4 360: Type Limit; GA4: 5: GA4 360: 50: Google Ads campaign type updates the description to include Demand Gen campaigns. Step-3: A new console will open like below. Follow the steps below to edit a custom metric: Step-1: Navigate to the ‘ Configure ‘ link in your GA4 reporting view: Step-2: Click on the ‘Custom Definitions’: Step-3: Click on the ‘Custom metrics’ tab: Step-4: Click on the three dots menu next to the custom metric you want to edit: Step-5: Click on the ‘Edit’ option: Create a user-scoped custom dimension. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option:All these metrics are native and available with any version of GA4, standard or 360. Ingredients to insert a GA4 conversion rate and event metrics in the same chart. Then select the ‘Google Analytics | GA4 | Page Load Time’ tag. name, traffic_source. This metric is populated automatically. Metrics is a cloud-based. You will see two tabs: “Custom. These metrics allow you to see data about the number of sessions that have started on your site or app. Step 2: Add the variable to the tag. Metrics - Total Users & Average Engagement (I like to bring in new users, and returning users) Row - Page. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. In Admin, under Data display, click Custom definitions. Google Analytics can use machine learning to provide estimated data if people choose to decline cookies on. Note: You will need collaborate or edit permissions to create, edit, and share insights. Session acquisition dimensions can be found here. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. For example, in the image below, you can see the menu for column management. Here's how it's calculated: Avg session duration = total engaged sessions / total sessions. Go to GA4 SPY, and verify that your metric is calculated. #8 GA4 Ecommerce. Analysts have relied on the metric “Bounce Rate” to understand how well users are engaging with a website for over a decade, but Google Analytics (GA4) includes a new and improved metric for measuring user engagement called "engagement rate". This is a quick and easy way to review and analyze conversion data for one specific event. In the row for the custom dimension or metric, click > Archive. #3 Chart specific metric. Follow the below steps to start linking your GA4 property to BigQuery. You can find the following session categories in GA4: Sessions – The number of sessions that began on your site or app. In Dimension name, enter a unique name for the new dimension. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. "Active users" (or just "Users") is the number of people who engaged with your site or app in the specified date range. Media. In GA4, you can set up custom dimensions/metrics using parameters as: Calculated Metrics Unsampled data: In UA, Sampling occurs in reports where advanced segments, dimensions are used, 360 only. js JavaScript library. Differences at a glance. Then you can select ’Contacts’ or ’Deals’ and click ’Next’ in the top right. The metrics include: Engaged sessions; Engagement rateGoogle Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. Calculated metrics within GA4, on the other hand, work best when trying to convey the results of a formula involving metrics already set. Definition. GA4 has much focus on the users’ journey. Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. If you have many metrics in the table, you may need to scroll to the right to view the metrics. GA4 is giving us a new way to think about success metrics for the business and what. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. This metric tracks the number of users who visited your site or app and had an engaged session (which we’ll define later on). They can be used to extend and transform the information in your data sources. Get the template free. #8 GA4 Ecommerce. The reporting attribution model is used by GA4 to calculate conversion credit in all of your GA4 reports and also within the conversions reports of any linked Firebase projects. CRM data. Here are the steps that will be required (detailed descriptions of each step below): Create a custom dimension for the promotion name and two custom metrics for promotion views (aka impressions) and promotion clicks in GA4. Note: In order to see the total ad revenue in your monetization reports, you would need to link your GA4 property with your Google Adsense account. Because we are only dealing with pageviews and pageview-related metrics we can filter to hit type page only, which will exclude events and any other less common hit types. [GA4] Engagement rate and bounce rate Use the engagement rate and bounce rate metrics to measure engagement on your website or app About the metrics Engagement rate and bounce rate are. Apart from creating Calculated Metrics in Google Analytics, you also have the option of skipping the setup inside Google Analytics and simply create your own metrics inside Looker Studio. #2 Click on the ‘ Blank ‘ exploration report template: This metric measures the average time a user is engaged on a page. To keep it as simple as. Custom Reporting: There are fewer standard reports available in GA4 than UA. Currently, you need to take a couple of steps before you can see this metric in. I also created calculated field to get the % of views with 90% scrolling. GA4: Conversion Rate.